Five Facts About Mobile Marketing
eCommerce continues to grow in the United States, and shopping on mobile phones is leading that growth. In order to take advantage of this growth a key component of any marketing plan should be a Mobile Marketing plan.
Is mobile marketing important to your business? Here are five facts to consider when deciding on a mobile marketing plan for your business.
(Post Updated 12.13.2023)
Table of Contents
Are mobile usage rates continuing to grow in the US?
Major milestone for mobile smartphones reached in 2022.
How many people use their phones for product research?
Do shoppers use their mobile phones for shopping?
What are the conversion rates on mobile devices?
How does spending on mobile ads compare to traditional ads?
Other Resources
Key Learnings
Mobile phone usage continues to grow. Expected usage in 2023 is 253.3 million users.
Mobile phone usage is expected to grow to 43 minutes per day.
69% of mobile phone users conduct product research.
50.9% of mobile of digital shoppers are shopping on their phones at least once per week