Step 2 – Learn

You need to determine your objective. What do you want your online presence to do for you? Do you want to sell products or services online? Are you trying to communicate your Brand story and the features and benefits you can offer customers?

Step 3 – Lead:

What are the tools you will need to get on the road and start traveling to your objective? Do you need a Website, a Google Business Profile, an eCommerce store? In our vacation example, you will need to decide whether are you flying or driving, and what car are you going to take. Do you need to rent, maybe renting a motor home is a better idea?

You have determined your destination, plotted out a route, and decided on the tools needed to meet your objective. Now you are building your online presence, a good online solutions partner will help you build your presence. They will need to rely on you for the appropriate assets (photos, video, stories, product and/or service details, etc. to help them make the journey in a timely and efficient manner.

A good web designer will lead you on your journey and guide you on the necessary steps to meet your objective. Think of it as, helping you decide where to stop and get gas, when to check the oil, and fill up the wiper fluid.

They will help you decide what tools – gas stations – have the right features to meet your needs and warn you of red flags – road construction detours – that you need to navigate as you proceed on your journey.

Step 4 – Live:

You have made the trip your presence has been built, not it is time to use your website and your online presence and put it to work for you. You need to start “living” with this new set of tools and get them to start working for you.

On our vacation journey, you have made the trip to your destination, now it is time to start enjoying the Disney parks. Visit the attractions, ride the rides, and work hard to enjoy the time with your family.

Step 5 – Level Up:

You have had a great time at Disney, and your family has accomplished the goal of having a good time, but now unfortunately it is time to plan the trip back home.

With your online presence you have completed the first steps of the plan, now it is time to think about what comes next. At Capstone we call this step “Leveling Up”. When Leveling Up you consider your original objective, did you meet your objective? Did the plan outperform expectations? If yes, it is time to set the bar higher, what is the new objective? Can we reach that new bar with current tools and strategies? If not, we need to adjust the plan to meet these goals.

If the plan underperformed, why? Can we get back on track by adjusting our current set of tools, and tweaking content? Do we need to discard a tool, add new ones, and change our plans or alter our strategy?

Lastly, are there outside factors we need to consider in our results? A passing fad that helped us accomplish our goals but is not likely to continue. Other internal issues, money, change in personnel, business plan changes, etc.

A well-thought-out plan that is constructed well, can transform your business from stumbling in the dark to an organization on a mission, that knows where it is going, ready to take on the competition, with a clear path to get to its destination.

Capstone can help build your online presence, with awesome Website Designs, SEO, Local Search, Google Business Profiles, and more. We offer clients more than great tools to reach your objectives, our goal is to save you time and provide you peace of mind and a feeling of confidence in your online presence.

Conclusion

We can help you construct your plan, we can build your online presence starting with a new, (or updated) website, several support plans designed to meet your needs.