First let’s start with some basic facts about Social Media

Social Media Statistics

• 92.7% of internet users, use Social Media

• Average time spent on Social Media is 2 hours, 24 minutes DAILY

• 26.8% of internet users aged 16-64 discover brands, products, and services on social media.

• 44% of internet users aged 16-64 use social media as a primary source to research brands

Click-through rates for social media ads declined to 1.2% in 2023 Q1 from 1.4% the previous quarter.

Source: Search Engine Journal: “134 Social Media Statistics you need to know for 2023“

Visit Search Engine Journal for more Social Media stats and information.

Here are a few questions to ask before starting a social media campaign.

What are the long-term goals of the social media marketing campaign?

Determine what you want to accomplish with a social media marketing campaign. Are you trying to attract visitors? Educate on products you sell.

Who is the target audience for your social media efforts?

Is your audience local, or national? Are you speaking to current customers or trying to attract new visitors to your brand? Depending on your target audience your campaign could be very different.

What platforms are most appropriate to reach the target audience?

Do your research! The five most used social media platforms are Facebook, YouTube, WhatsApp, Instagram, and WeChat. Which of these makes sense for your business?

What type of content should be included in the campaign?

Do you like making videos? What about taking pictures? Maybe your experience is with creating the copy.5. How often should content be posted?

What budget is available for the social media marketing campaign?

Will you be developing and executing the campaign yourself? Do you have the budget to hire third-party contractors to help? Maybe a photographer, copywriter, or social media manager. You don’t want to spend all of your time on social media and neglect working on your business.

Who will be responsible for creating, managing, and monitoring content and engagement on social media accounts?

Will you assign these responsibilities to an employee or an outside contractor? Or will you take care of these yourself? Make sure you have the time or budget set aside to handle a social media marketing campaign.

How will success be measured for this campaign?

Before proceeding, determine what your success KPI’s will be and the tools you will use to measure your social media activity results.

Develop your Social Media Marketing campaign

Developing and executing a successful social media campaign is key for businesses that wish to put themselves out there and reach a wider audience. A successful social media campaign can bring new customers, increase awareness of your brand, or help your business stand out from the competition – but how do you go about creating one?

The first step in developing a successful social media campaign is to set clear objectives. You should brainstorm specific goals that you want to achieve with your campaign, such as increasing website visits or generating more leads. Having these objectives will help you create an effective strategy for reaching those goals.

Next, it’s important to identify what channels are right for your campaign and who you’re trying to reach. Different platforms have different audiences so it’s important to target the platforms that best fit your target market. Once you’ve established which channels you want to use, start curating engaging content for each channel that speaks directly to your key demographic. This could include videos, blog posts, infographics, etc.

You should also develop a budget and timeline for all of the activities related to the campaign before launching it. Setting up a budget will help ensure that every aspect of the project is completed on time and within your financial constraints. Additionally, having an established timeline helps keep everyone on track when it comes to completing tasks associated with the campaign.

Finally, remember to measure and analyze the results of your social media campaigns throughout their duration and make changes accordingly if needed. This allows you to continually improve your strategies over time and hone in on what works best for meeting your objectives. Understanding what resonates with people will help inform any future campaigns you develop going forward!

Now that you have built your campaign, keep this in mind

What most people don’t realize, is that social media, and third-party e-commerce platforms like Wix, Shopify, and Squarespace are rented space. Although you may not pay a “rental” fee, the constraints are still the same.

• You don’t have control over the premises: The rules aren’t yours. No nails in the wall, no pets inside. In other words, your level of visibility and engagement, with the audience you’ve built, is dictated by ever-changing, unwritten factors.

• You could be kicked out at any time: You have no say in these situations. It could be because someone reports a photo on your account, or you breach a term or condition. Letting you back in is very low on a platform’s list of priorities.

• Security is lax: You have very limited control over hackers or data breaches. Account losses due to these factors are far more common than we care to think.

• Repairs are made on someone else’s time: Platforms go down constantly. These outages are typically corrected before we notice, but occasionally channels are out of action for hours at a time.

Conclusion

Social Media Marketing can benefit your business, by educating and attracting visitors to your business. If executed correctly a good social media campaign can help you grow your business and build your brand.

Lessons Learned:

• Average time spent on Social Media is over 2 hours, 24 minutes a day.

• Social Media Users aged 16-64 research brands on Social Media.

• Research platforms and choose the right platforms for your business.

• Third-party platforms are like “rented space” the platform, owners have control over your account, and you must follow their rules.

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