12 Tips for Choosing a New Domain Name for Your New Business Website

Choosing a domain name that fits your brand is key to your online success

The right domain name is critical for your website success!

Choosing a domain name for your new website or eCommerce website is a critical step in creating a new website for your business. This is the name that your customers will associate with your brand and it’s important that it’s a name that is easy to remember and represents your business well. But with so many options available, how do you choose the best domain name for your business? Here are 12 tips to help you choose a new domain name that sets your business up for success.

1. Keep it Simple and as short as possible.

Your domain name should be easy to spell, easy to pronounce, and easy to remember. Avoid using complicated words or hyphens that could confuse potential visitors. Keep it short and sweet.

2. Use keywords relevant to your business.

When choosing a domain name you should include keywords that are relevant to your business. This will help your website rank higher in search engine results and make it easier for customers to find you online.

3. Make it Brandable

Your domain name should reflect your brand and make a lasting impression on your customers. It should be unique and memorable, and stand out from competitors.

4. Consider the extension

Choosing the right domain extension is crucial. Top-level domains (TLDs) such as .com, .org, and .net are the most popular and are easier to remember. Consider a country-specific domain such as .uk or .ca if you have a local business. .com is the most popular extension and typically the most trusted.

Table of Contents

The right domain name is critical for your website success!

Keep it simple and as short as possible.

Use keywords relevant to your business!

Make it Brandable

Consider the extension

Avoid Copyright Infringement

Research Competitors

Keep it relevant

Test it Out

Avoid Numbers and Hyphens

Use a Domain Name Generator

Think Long Term

Check Availability

Use Google



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Fun Fact

There are over 336 million domain names registered as of 2020!

Business Wire

5. Avoid Copyright Infringement

Ensure your chosen domain name does not infringe on any existing trademarks. You can check with the United States Patent and Trademark Office (USPTO) to see if a name is trademarked.

6. Research Competitors

Check out your competitors’ domain names and see what works well for them. This can give you a better idea of what domain names are successful in your industry and give you inspiration for your own domain name.

7. Keep It Relevant

Your domain name should relate to your business and industry. Don’t choose a name that has nothing to do with your business, as it will confuse potential visitors.

8. Test it Out

Before committing, test your domain name with friends and family to make sure it’s easy to remember and pronounce. Ask for feedback to ensure it’s memorable and relevant.

9. Avoid Numbers and Hyphens

Using numbers and hyphens in a domain name can be confusing for visitors and can make it harder to remember. Stick to letters and words.

Use a Domain Name Generator

If you’re struggling to come up with ideas, consider using a domain name generator to create available domain name suggestions. Be creative with it! Here are three domain name generators.


  • Nameboy: A trusted, popular source for finding an original domain name. It is the oldest domain name generator on the internet.

  • Looka: Looka’s generator can generate dozens of names, specifically abstract ideas (creativity). It also will check to see if the names are available.

  • Wordoid: Wordoid will give you ideas that contain one word and also focuses on domains with a 10-character limit

Capstone’s Preferred Domain Name Provider:

At Capstone we believe in and use Namecheap. Good service, affordable pricing, and quick response times have sold us on Namecheap. Use the affiliate link below to purchase your domain name.
Capstone may receive a small affiliate fee.

Think Long Term

Consider the long-term branding of your domain name and ensure that it fits with your overall business goals. Avoid picking a trendy name that may not stand the test of time.

Check Availability

Finally, before committing to your chosen domain name, check its availability on websites like Namecheap, GoDaddy, Bluehost, or other accredited domain registrars. This will save you time and effort in the long run.

Use Google

Use Google – or other search engines – to determine if your choice of domain name(s) is available. Check the “People also ask”, and “Feedback” area on the Google page, it will give you feedback on what people are searching for. You may also glean other domain name ideas that you might want to consider.

People also Ask on Google
Feed back section on Google


Choosing a domain name for your website is a pivotal moment for your digital marketing strategy. It’s the first impression visitors will have of your website, so take the time to choose a name that is easy to remember, relevant to your business, and brandable. You don’t want to have to change your domain name after establishing your brand and gaining traction in the market. The tips outlined in this blog post will help guide you in selecting a domain name that will make your business shine online. ​

Key Learnings

1. The right website domain name is important to the success of your website.

2. A domain name should reinforce your business brand.

3. The domain name should be relevant to your business products and services.

4. Think long-term with your domain name. It shouldn’t become outdated after a short period of time.

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