Ten Features Every Business Website Needs?
What components should your business website include? Creating a business website is a vital component of building your brand and finding new customers to grow your business.
Table of Contents
What your website should include.
Pay attention to the features of a website.
Website Features can be overwhelming.
Ten features to include when you create websites for business
Download our Ten Features to include in every website build checklist.
Conclusion
Key Learnings
A business website helps communicate your brand story, and attract new customers to your business.
Poor business website creation hurts navigation, leads to poor SEO results, and drives away customers.
To build small business website you need to include these ten features to ensure optimal performance, strong security, and a good user experience.
Hello, fellow web enthusiasts! In this blog post, we’re going to dive deep into the world of website design. Whether you are an experienced web designer or a newbie trying to build your first website, this post is for you.
For help with an eCommerce Website check out our eCommerce Website page.
When you start thinking about a business website, you may be unsure what components your website should include.
First off, let’s address the problem. You want to design a website, but you’re unsure about the crucial elements that make a website effective and user-friendly. There are so many components to consider, and missing out on any one of them can affect the overall performance, security and user experience of your website.
Pay attention to the features that make up your small business website.
If you don’t pay attention to these key elements, not only will your website fail to attract visitors, but it may also lose its existing users. Poor design can make navigation difficult, reduce visibility on search engines, pose security risks and ultimately lead to lost opportunities.
What website features and components to include in your website can be overwhelming.
When I started designing and developing websites, I was overwhelmed by the vast variety of factors that needed to be included in every website build. Years of experience, research, client input, and on-the-job learning have convinced me the ten website features in this blog are crucial to the success of every business website.
My suggestion: make a list of the specific items that you need on your website. We’ve created a checklist that. will help you stay on track. Download our Ten Features Checklist, Once you’ve identified the ten features you need for your website, discuss them with your website designer or keep it handy if you are building it yourself – – sorry we don’t recommend developing a DIY website for business websites. You can view our thoughts on building a business website here!
Ten features to include when you create websites for business
User Experience: Build in content and tools that enhance the user experience – also known as UX – ensures your website is easy to navigate and intuitive
Responsive Website Design: Your website should look and function well on desktops, laptops, tablets and mobile phones. In 2022, the number of unique mobile internet users stood at five billion, indicating that over 60 percent of the global internet population uses a mobile device to go online. (Statista: 12.18.2023)
Responsive Website Design allows websites to work well and transforms the website sizing to be viewable on the screen size of the device the visitor is using. Don’t take my word for it, View a definition of Responsive Web Design from Mozilla a leading Website Authority.
Website Loading Speed: Quality hosting for fast loading. Slow-loading websites are a big no-no; optimize your site for speed. Be sure to use quality, high-speed website hosting to ensure fast upload speeds. Good hosting will also offer superior protection against website hacking and malware.
Optimize your website images. We recommend using the WebP image format to stay up to date with Google’s latest image requirements.
Search Engine Optimization: Implement SEO best practices to increase your website’s visibility. Conduct extensive keyword research to identify and incorporate the keywords your customers are using to find the products or services your business offers.
When you build a small business website include the appropriate website schema that improves Search Engine Optimization. What is website schema? In short, it is the language of algorithms! The proper schema helps Search Engines understand what your content is about. Learn more about Schema.
Authentic Website Content: Provide valuable, unique, and engaging content. A website for a small business should immediately tell your customers what type of service you offer. Your content should be unique and share what makes your business more appealing than your competitors.
Good Visual Design: A good business website designer should make your website aesthetically pleasing by using appropriate colors, fonts, and images. The visual design should stay consistent with your company’s branding strategies.
Call-to-Actions (CTA): Direct your website users towards specific actions with clear CTAs. A website for a small business should include compelling call to actions that direct visitors to take action. Examples of calls to action include signing up for a newsletter, watching a video, calling us for more information, and buying a product.
Call to action can be in several forms; images, text, or buttons on a website. Pop-ups can be obtrusive, but they have proven to be very successful in motivating a user to take action.
Top Notch Security: Protect your site and the users’ information with proper security measures. When you create a website for a business include the budget for an SSL (Secure Socket Layer) certificate. Depending on the size and reach of your website you may want to include additional security software such as Malwarebytes.
Website Analytics: Use analytics tools such as Google Analytics or my favorite FATHOM WEBSITE ANALYTICS* to track, measure, and improve your site’s performance. I am a fan of Fathom Analytics for two reasons, 1) their focus on simplicity 2) their commitment to your privacy. Also, connect your website to the Google Search Console tool so you can keep track of site performance issues.
Testing & Update Tools: Regularly test and update your website for optimum performance. We recommend updating your website’s software and security plug-ins consistently – at least monthly.
It is also recommended to invest in a support and security plan with your website designer. Good, web developers will offer plans to maintain your website at reasonable monthly rates. With a good support and security plan you can have the peace of mind that your website will be managed and kept free of malware. View the CAPSTONE WEBSITE DESIGN SECURITY AND SUPPORT PLANS!
* The Fathom Analytics link is an affiliate link. We may earn a small commission if you choose to sign up for Fathom from this link. I am a big fan of Fathom and use it to help support our customers. The commission we earn helps support creating further blogs and providing free information to our viewers.
Transform your business websites
By implementing these principles, I’ve seen business websites transform from simple online brochures to powerful business tools. My clients have testified how these changes led to increased user engagement, higher search engine rankings, and ultimately, more conversions.
Download our “Ten Features To Include In Every Business Website” checklist
To make things easier for you, I’ve created a checklist based on these ten key features. You can use this as a guide when designing your next website to ensure you’re covering all of the bases.
Ready to take your website design to the next level? You can download the checklist right here. Start designing your website with these ten essential elements in mind, and watch your online presence grow!
Conclusion:
Creating a business website is more than just making it look good. It’s about building a user-friendly, effective, and secure platform that delivers value to its users. By keeping these ten features in mind, you’re well on your way to designing a fantastic website. Remember, every great website started as a single idea – yours could be next.
Good luck, and happy designing!
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