How to increase web traffic?
To stay relevant, competitive, and to build your business online, you need to work at growing traffic to your website, and other digital platforms.
We offer seven inexpensive ideas you can consider, and one that requires a budget, to drive more website traffic.
What does more traffic to your website mean for your business?
More eyeballs viewing the products, and services you offer means the better the chances of picking up new clients.
How to increase your site traffic. More traffic, helps build relevancy, and helps convince search engines to show your website more often as a leading authority in your industry.
DOWNLOAD “Drive More Website Traffic” ideas
1. Include your website address on all outgoing emails, invoices, stationary, newsletters, business cards, thank you cards and other important communications you send to clients and potential clients.
2. Include your website address on all visual marketing pieces, including building signs, vehicle signage, direct mail pieces, trade show banners and booths.
3. Ask partners and collaborators to link to your website. This “backlink” creates important search engine proof that your website is relevant, active and a leader in your industry. Learn more about the importance of backlinks.
What are backlinks and why they matter in SEO?
Video is helping to drive traffic to websites. “The Advantages of Using Video On Your Website?” post dives into the facts of website video.
4. Add links from podcasts, and videos with news organizations, partners, and clients that share your business expertise. A good example is Pond Lake Management’s video with local news station Fox 8 in Greensboro, NC.
5. Update your website content (images & copy) consistently and often. Google’s mission is to provide the best search experience for their searchers. They want to send the searchers to the best current, correct and updated content available. Capstone would love to help keep your website updated. Consider one of our support and security plans to be sure your website is being kept up to date.
6. Another helpful idea to increase your web traffic is to update your customer testimonials, and consider working with Capstone to create, and add “Case Studies”of how your business helped solve a customer problem.
7. If you are a local business, and have an active Google Business Profile consider adding your Google reviews to your website. Google Reviews highlight a customer’s confidence in your services, they add credibility and social proof of your skills.
Capstone has added a Google Business Profile bundle to our service offerings to help clients add this feature to their website.
Add your Google Reviews to your website! View our Google Reviews project bundle.
8. If budgets and business objectives allow, consider a Google Ads campaign. Google Ads can move the needle faster than organic results, but it is a time, and monetary commitment to research, manage, and execute ad campaigns.
Explore More Learnings…
Should you use website landing pages? The answer is yes!
If you have a large website with multiple categories, a landing page provides a single point of information for the viewer.
The Advantages of Using Video On Your Website?
We explore the question of, “The advantages of using video on your website” and how it can help your website grow!
How to increase web traffic?
We offer seven inexpensive ideas you can consider, and one that requires a budget, to drive more website traffic.
