What is a Long Tail keyword?
Updated 12.22.2023
Long Tail keywords are a set of words – usually three to four words – that are very specific to a topic, product or service. Finding the correct Long Tail keywords that fit with a customer’s search can be very effective. The more specific the Long Tail keywords the greater the potential a search will be matched with your content. An example of a Long Tail keyword is “men’s loose fit comfort jeans”, a very specific and descriptive term that links a visitor closely to what they are searching for.
Utilize SEO optimization tools such as SEM Rush or SE Rankings to understand how your keywords are performing. In addition, these tools can help you track and analyze your competitor’s use of keywords in their online content. Follow a keyword’s performance over time and update content based on your analysis, trade out keywords, and adjust how they are being used to try and improve your performance.
Effective use of Long Tail keywords can be a powerful tool to help improve your Search Engine Optimization results.
With a Long Tail Keyword you can help build your Website Domain Authority and grow your website’s relevance on Google. To be successful a good website depends on high-quality content that website visitors are searching for.
Your keywords help Search Engines match your content with a relevant search on Google. Long Tail Keywords help define your content, as well as provide valuable content for the viewer. Per Bright Edge, “Over 70% of search queries are made using long-tail keywords.”
Key Learnings
A long tail keyword is a phrase that is generally made from three to five words
Over 70% of search queries are made using long-tail keywords.
Utilize SEO optimization tools such as SEM Rush or SE Rankings to understand how your keywords are performing.
Conclusion:
A good Search Engine Optimization strategy depends on the appropriate Long Tail Keyword optimization. Good Long Tail Keywords help define your content and place the right content in front of relevant viewers searching for your content.
Be sure to take the time to search for relevant keywords and determine the Long Tail Keywords that website visitors are searching for online.
A good Long Tail Keyword strategy will help drive visitors to your website.
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