Should you invest in an SSL security certificate?
A common question when developing a new website or updating a current one is: “Should I install a security certificate – the “https” designation in the URL address – for my website? The answer varies based on the site usage and products offered. It is becoming more common for website developers to recommend installing certificates. Google has announced they view websites with a “https” designation more positively, which may translate to improved organic search rankings.
Consider the following information to help you decide if you need a security certificate:
• Does your website accept payments?
• Are you accepting and transferring sensitive data?
• Do you need to build visitor/customer trust?
• Are you trying to Increase conversions?
• Do you want Improved organic rankings on Google?
As a general rule, if you answer yes to two or more of the above bullet points, you should strongly consider adding a security certificate.
What does a security certificate do?
Simply, it secures data between the website and the servers that host the website.
Are there different types of security certificates?
Yes, there are three types:
1) Extended Validation SSL: Issuers of this certificate complete a thorough vetting of the requesting organization including their
ownership of the site domain and other company details.
2) Organization SSL: Company details are vetted but not as extensively as an EV SSL.
3) Domain Validation SSL: Ownership of the domain is vetted, but not specific company details.
Costs for SSL certificates can vary widely from $30-$40 per year to thousands of dollars.
No security certificate can offer a 100% fail-safe guarantee, but installing an SSL certificate may improve search rankings and protect data being transferred between your website and the web servers.
Our recommendation:
Discuss the options with your web developer, evaluate your unique situation and make a sound decision based on your needs.
Need more information? Read the following articles:
Global Sign by GMO: What is an SSL Certificate?
Make Use Of: What is a Website Security Certificate?
More Key Learnings from Capstone Website Design
6 Ways To Protect Your Digital Security
As more and more people turn to eCommerce shopping, it’s important to ensure that you keep your online presence safe.
An online presence is essential for an entrepreneur!
Your website is the face of your business, and it should reflect your brand, values, and the services or products you offer.
